Every market is different and knowing yours in and out will help you position yourself ahead of the competition. It is crucial that a a service provider you are always keeping up with the latest trends an news in your industry and improving when you can improve, and pivoting when necessary. In today’s world, if you don’t stay on top of your industry and adapt…there is a high chance you won’t outlast those that do.
Always asking questions is a great way to help determine your client’s overall satisfaction.
This starts with asking the right questions, and surveys can be a great way to gain that information.
What does your clientele want and expect from a transportation company? This can vary depending on the part of the country you are in so it is important to pay attention to the location specific answers, and not generalize the responses across the board. This question should be the base for your offerings. Now asking a client something that complex straight out may not get you the information you want and need. It is important to break this down into smaller more manageable questions, where the customer can answer easily in a matter of seconds.
Do they demand more executive transportation or limo service? Don’t try to put them into a unit that does not fit their needs, and fail to meet their expectations. It may be better to refer them to someone in your network than to lose them as a client. This will also show that you care about the experience, and leave a positive impression with them, so if they do require your services at a later date, they will remember how considerate you were to their needs, which can go a long way.
Where do they want to travel? This can range from a big city to wine tours. This information will also help determine your fleet needs as well as your marketing efforts for the year ahead. Knowing what people are looking to do in the busy season will be extremely helpful to your planning.
In order to obtain this information, it is imperative to maintain your customer database, and utilize it to the best of your abilities. Information is everything in today’s world, so if you have it…use it.